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At Jõulumäe Recreational Sports Centre, natural beauty, physical activity and community come together.
We are committed to preserving and valuing nature, supporting local initiatives, and offering opportunities that promote health and joy through movement — today, tomorrow and into the future.

Our activities are guided by sustainable principles aimed at reducing our ecological footprint and supporting the wider community. Our sustainability principles and actions reflect the following core values:

Supporting a Healthy and Active Lifestyle

  • Infrastructure and services are developed to encourage physical activity and support healthy lifestyles across all age groups.

  • Health and exercise-related events — such as competitions, camps, seminars and guided trainings — are strongly supported.

  • Preference is given to locally sourced, healthy, and packaging-free ingredients.

  • Daily menus are designed to offer a nutritious and delicious selection, including plant-based options.

  • Event organisers are encouraged to follow sustainable practices such as waste sorting, use of reusable tableware and promotion of eco-friendly transport.

  • Marketing and communication highlight the mental and physical benefits of being active in nature.

Environmentally Friendly Approach

  • We protect and preserve Jõulumäe’s scenic pine forest and diverse natural environment.

  • We consider nature and ecosystems when planning, constructing and maintaining our facilities.

  • We use eco-conscious solutions and make informed choices to minimise environmental impact, such as natural-surfaced trails, energy-efficient lighting, and reusable signage.

Smart Use of Resources

  • Energy-efficient technologies are applied, such as LED lighting, motion sensors and renewable energy sources. Geothermal energy is used to heat and cool the sand hall.

  • Environmentally friendly materials and reuse practices are prioritised in both daily operations and development projects.

  • Visitors are guided to adopt sustainable habits like separating waste and limiting towel changes during extended stays.

  • Eco-certified cleaning products are chosen whenever possible.

  • The number of bins is kept optimal to reduce partially filled bag disposal.

  • Outdoor events rely on reusable or biodegradable dishes and utensils to limit waste generation.

  • Items no longer in use are repurposed where possible.

  • Tap water is promoted as the primary drinking option, with refill taps available for bottles and pets.

  • Printing is minimised through digital workflows and optimised document handling.

  • Digital marketing is preferred over print materials to reduce paper consumption.

  • Existing informational and promotional content is reused effectively.

  • Access to the centre is being improved through better public transport connections and support for eco-friendly travel methods such as cycling.

Community Engagement and Support

  • Close collaboration is maintained with schools, kindergartens and other institutions throughout Pärnu County.

  • Local businesses and residents — including individuals with special needs, youth and the elderly — are actively involved in organising events and providing additional services.

  • A supportive environment is created for the community to enjoy nature, spend time together and foster wellbeing.

  • Local events benefit from shared knowledge and expertise

Sustainable Development Activities

  • All plans are made with long-term environmental sustainability in mind.

  • Smart, modern and automated solutions are preferred — including self-service booking, demand-based lighting and EV charging.

  • Facilities are developed to be inclusive and accessible for people of all ages and abilities.

  • Administrative processes are gradually shifting towards full digitalisation.

  • Services and features are shaped by user feedback, needs and expectations.

Ensuring Employee Wellbeing and Development

  • Employees are valued as key contributors to the organisation’s success.

  • A competitive salary, stable work environment and inclusive culture are offered.

  • Healthy lifestyles are encouraged through health and sports benefits, available to both staff and their families.

  • Whenever possible, recruitment focuses on the local area to support regional growth and reduce environmental impact from commuting.